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What was the goal of MassMutual Life Insurance?
MassMutual initially had the goal of trying to sell life insurance and other financial products to a younger audience. They asked questions to determine where their consumers' life goals, such as paying off students loans or having children, fell on the timeline of their lives.
Who is Beth from MassMutual Society of grownups?
Beth holds a master's degree in integrated marketing communications, and has worked in journalism and marketing throughout her career. Design thinking meets the financial planning industry in this case study on MassMutual's Society of Grownups. In this lesson, you'll learn more about the design thinking process behind this initiative.
How did MassMutual come up with its idea?
MassMutual already had the idea of making financial planning more attractive to a younger audience. What they didn't have were consumers' pain points and a plan for exactly how to construct its idea. MassMutual worked with IDEO to research consumers' thoughts toward money.
How did MassMutual and IDEO use design thinking?
MassMutual and IDEO teamed up for a design thinking approach to financial planning aimed at targeting young adults. The company used the five stages of the design thinking model to empathize with its audience and learn more about their problems, define the challenge they faced, and then brainstorm solutions for how best to reach their audience.
Last Update: Oct 2021
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22.10.2021 02:27
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With either of these policies, you behind access your Death benefit while you're still alive, providing you meet definite criteria.
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