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Coracle marketing al affiliation coracle marketing soren chemical deals with water purification and swimming pool cleaning.
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Jen moritz major problem is to increase the sales to outdo the target.
Declining gross revenue for coracle- why?
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Soren chemical is unprepared to contend in the personal pool market.
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We will write a custom Essay on Soren Chemical Case Study specifically for you! Distributors are interested in selling Coracle under their own private labels because they want to build their own brands. It increases manufacturers’ reliance on them. It may increase sales for specific distributors without promoting all distributors.
Who is the marketing manager for Soren chemical?
Soren Chemical is the company that produces Coracle, targeting the residential pools segment. Jen Moritz is the marketing manager in the Water Treatment Products department. She is responsible for the sales target set for Coracle. Jen Moritz major problem is to increase the sales to exceed the target.
What should the margin be for Soren chemical?
Another alternative, Soren Chemical should reduce its margin to 25%. It should increase that of distributors to 35% and retailers to 16%. The price of Coracle will be $3.68 (see Table 3 below). It would make Coracle to have a lower price than ClearBlu ($3.75).
Last Update: Oct 2021
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